“This trial capability makes it possible for advertisers and their agencies to deliver the same message to consumers on their TV and mobile devices while creating end-to-end campaign measurement. “AT&T AdWorks’ ability to deliver household specific TV advertising based on interests and demographics to a rapidly growing base of more than 12 million households, combined with Opera Mediaworks’ mobile advertising, will be a game-changer for advertisers and consumers,” said Rick Welday, president, AT&T AdWorks. This new ad product can also measure engagement with the advertising in various ways including a visit to a retail location, coupon redemption, and an in-person or digital purchase. The mobile ad will serve up relevant content to users, and offer actions that a consumer can take like the ability to click-to-call, adding an event to a calendar or receiving relevant coupons. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks, the leader in addressable TV advertising, and Opera Mediaworks, one of the largest mobile ad platforms in the world.Īdvertisers in this trial can engage consumers with an ad on TV and extend the ad experience to mobile devices. Trial underway with Opera Mediaworks allows advertisers to extend TV ad experience to the same consumers on mobileĪT&T 1 AdWorks is trialing the ability to offer an integrated addressable advertising 2 campaign across TV and mobile devices.
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